Social media is a useful tool for the archive sector. It provides the opportunity to reach and engage with audiences while using available resources in the most efficient way possible.
Use our themes & hashtags to promote your archive
The Explore Your Archive campaign operates across Twitter, Facebook, Threads, Mastodon and Instagram. Using #EYA on any of these platforms will greatly increase the reach and engagement of your posts.
The EYA team search for the hashtag daily and repost your content to further promote your posts.
Monthly Themes
#EYA + ‘theme’
Have fun every month promoting your archive. Use the correct hashtag for each month to highlight a different aspect of your collections.
December – Festive
#EYAFestive
Dust Busters
#EYADustBusters – use anytime
The public perception of archives is often ‘dusty’, ‘mouldy’ and ‘forgotten’. #EYADustBusters has been created to dispel those myths and show the world the true wonders that archives hold as well as how well these collections are preserved and cared for
Use the hashtag to highlight the importance of the collections you hold, the effort and care taken to ensure these records will be available for generations to come.
Explore Your Archive Day
#ExploreYourArchive – 10th of every month.
A dedicated day for organisations to come together and showcase their collections. Very little time to create content? Then use #ExploreYourArchive day to come together with other institutions and highlight the gems held in your institutions.
Threads
Join an active and growing archival community!
The Explore Your Archive campaign is now active on Threads where you can join in with our monthly themes and the annual EYA focus week.
Sharing your collections and stories fitting our themes is as easy as tagging @exploreyourarchive, enabling us to spotlight and share your contributions with our community.
Mastodon, social networking
Mastodon is an open-source software developed by a non-profit organisation. No algorithms, No ads.
Our volunteers have been experimenting with the social network Mastodon, and we’re excited to announce that we now have an account! Mastodon is a decentralised social network that works a little differently to other social networks such as X, Instagram and Facebook.
We’d love to build up a following on this platform as well – you can follow us and get involved with the Explore Your Archive campaign on Mastodon @exploreyourarchive@hmcommons.social
If you’re new to Mastodon and interested in finding out a bit more about how it works, one of our volunteers has put together this 25 minute video.
